When it comes to clothing and dressing ourselves up, each one of us look for brands. Everything these days is more about labels and the brands. It has become craze and a new mantra of the youth. Brand consciousness is one of the major characters of the upcoming youth. People are willing to spend any amount for a lavish lifestyle. Brands are preferred- in terms of clothes, shoes, cosmetics, eatables, accessories, gadgets and even lingerie. So, here is a list of top 10 clothing brands that people, especially the teens die for:
10. Calvin Klein
Calvin Klein Inc. is a fashion house founded by Calvin Klein, an American fashion designer. The head quarter of the company is in Midtown Manhattan, New York City. Currently it is owned by Phillips Van Huesen. Calvin Klein was initially known for its suits and coats but later it made a name in sportswear and lingerie collection. The brand also includes clothing, fragrances, home accessories and cosmetics. However, fragrances and cosmetic lines were soon discontinued from the market because of heavy financial losses. During 1980s Klein changed the American market of men underwear totally from the market where wives and mothers used to purchase white underwear’s to one where the American men started caring about the brand of the underwear they wear. Also, advertising played a major role in the success of Calvin Klein.
9. Hugo Boss
Hugo Boss AG is a German based fashion company and style house started from Metzingen, Germany. Hugo Boss, the founder, started hid clothing company in 1924 in a small town of Stuttgart. After some time, boss got bankrupt because of the poor economic conditions prevalent at that time. In 1931, he started with six sewing machines again and currently it has over 300 stores directly owned and more than 1000 stored and shops owned by franchisees. It has a sale in 124 countries and production centers spread all over in a variety of locations such as Italy, Poland, Germany, United States and Turkey. Hugo Boss has two core brands under which Boss Black has the largest product range, Boss Orange has a range of denims, Boss Selection gives greater emphasis on English tailoring styles, Boss Green has golf-style active wear collection and Hugo consists of range with a more European look. BOSS Black contributed the most, consisting 68% of all sales, with the rest 17% made up by BOSS Orange, 3% by BOSS Selection, 3% by BOSS Green and 9% HUGO.
8. Lulu lemon
Lulu lemon Athletica Inc, founded by Dennis “Chip” Wilson in 1998 is a yoga-inspired athletic apparel company. The company’s base is in Vancouver, British Columbia, Canada. In response to the increased participation of females in sports and the growing importance of yoga in athletics, Lulu lemon was founded.Lululemon has approximately 201 stores, with most of them in North America and the rest in Australia and New Zealand. Lulu lemon has its own stores in Hong Kong and Great Britain and is also sold at fitness studios like Core Power Yoga and more.
Next is a multinational clothing, accessories and home products retailer having its headquarters in Enderby, Leicestershire. It has around 700 stores, spread over United Kingdom and Ireland, and around 200 stores in Europe, Asia and the Middle East. According to annual sales, Next is the largest clothing retailer in United Kingdom, surpassing Marks and Spencer’s. Shares of Next are also public and are listed on the London Stock Exchange. It has three divisions: Next Retail, a chain of over 500 retail shops in the United Kingdom and Ireland; Next Directory, a Website having more than 2 million active customers, and Next International, with 180+ international retail outlets.
Uniqlo is a Japan based company that design, manufactures and retails casual wear. Other than Japan, the company operates all over including Thailand, Philippines, China, Hong Kong, Indonesia, Singapore, Russia and many more. The company has done pretty well in the past by becoming Asia’s largest clothing retailer. And according to Wall Street Journal, Uniqlo has high goals to become a leader in clothing retail worldwide. Rather than focusing on designs and upcoming trends, Uniqlo focuses more on mass producing clothes in tons of colors. It started from Japanese suburbs and in less than 20 years, it has set up its stores in major global cites.
Adidas is a German company that designs and produces sports clothing, bags, and other items, based in Herzogenaurach, Bavaria, Germany. It was founded by Adolf Dassler in 1948 which was later followed by a split between him and his older brother Rudolf. Later, Rudolf came up with Puma which was the early competitor of Adidas. Adidas is known for its sportswear but besides that it also deals in other products such as baggage, shirts, watches and other sports- and clothing-related items. Adidas is a leading sportswear manufacturer in countries like Europe and Germany. It is also the second largest sportswear producer in the world.Adidas has a logo featuring three parallel strips representing Dassler’s three sons. There are three groups of Adidas: Adidas Performance meant for athletes, Adidas Originals with more focus on fashion and style and Style Essentials.
4. Ralph Lauren
Ralph Lauren Corporation is an American lifestyle company initiated by American designer Ralph Lauren. The company mainly centers on high-end clothes for men and women, footwear, accessories, fragrances and house wares. The wide range of Ralph Lauren consists of men brand, women’s brand, Ralph Lauren children wear, baby Ralph Lauren and Ralph Lauren home. Ralph Lauren has more than 600 stores spread all over the world. Polo Ralph Lauren launched its first women’s collection of apparel in Beverly Hills, California where the first standalone shop was opened.
Hennes & Mauritz (H&M) is a Sweden based Multinational Corporation known for its fashion clothing for kids, men, women and teens. The designing, merchandise planning, establishing specification is controlled by the design team in the Sweden office and the production is outsourced to Europe and Asia to approximately 800 factories. H&M operates in 43 countries and employs more than 90,000 people. The first store of H&M was opened in Västerås, Sweden in 1947 and currently it has approximately 2600 stores all over the world. It is one of the leading global clothing brands and leads over United States based GAP Inc., the third largest global clothing retailer. The face of H&M in summer 2013 is Beyoncé.
Nike, founded on January 25,1964, is an American multinational corporation that designs, develops, markets and sells apparel, footwear, accessories and other equipments. The company has it’s headquarter near Beaverton, Oregon. Nike is one of only two Fortune 500 companies based in Oregon. It is one of the world’s largest manufacturer of sportswear and leading supplier of apparels and shoes. Nike produces a broad range of sports equipment. Nike came in the market with its first product as trekking shoes. They currently also make jerseys, shorts, etc. for a wide range of sports such as baseball, ice hockey, football, tennis, basketball, and cricket. Other than United States, Nike has its stores located in 45 other countries with more than 700 shops all over the world.
Zara, founded in 1975 by Amancio Ortega and Rosalía Mera, is a Spanish clothing and accessories brand which has its base in Arteixo, Galicia. The most remarkable thing about Zara is their vertical integration and capability to design and come up with a new fashion item rapidly. Zara uses its staff to find out the ongoing trend and styles that customer demands. It then designs, manufactures and ships new fashion to all its stores in limited quantities. Zara brings new style in its stores almost twice a week. Zara launches more than 10,000 designs every year. Its apparels are often more demanded and desirable because of the limited quantities and recent fashion trends. A fashion is not seen more than a week long in Zara stores. The stock is changed on every three-to-four days. Zara has over 1700 stores all over the world.